The developers of Call of Duty: Black Ops 3 called on Armed Mind to create a key component of the game's reveal: a 150-page transmedia narrative that would set up the world of the game and the technologies key to its plot.

The book anchored Black Ops 3's reveal campaign, releasing after weeks of teaser assets in Snapchat, easter eggs in the frames of trailers, and much more. These clues led to a “secret” URL and a password that unlocked our book for the masses.

Mike Rudin, CEO of Armed Mind wrote that book- you can read it here.

For a more detailed overview of this project, click here


As an installment in the Black Ops franchise, I knew orange was going to play a very heavy role in the color identity. The hurdle was visually alluding to the parallel simulations without being too heavy handed. 

Successfully designing something abstract like this requires a bit of internal fiction, so certain shapes were assigned to storage, others to types of processes, scripts, and data throughput.

By alternating chapters between the years 2037 and 2063, we did more than introduce interweaving time periods. We introduced intricate lore, characters, technologies, socio-economic pressures -- and countless embedded Easter eggs for fans to uncover.


Leveraging the expertise of noted neurologist Dr. Baxter Allen, every third chapter included a simulated brain scan of the two narrators through EKGs and fMRIs.

With dueling narrators and “real-time” scans, our prequel story transcended the traditional e-book to serve as its own artifice -- a futuristic "Compatibility Report" ordered by the eventual protagonists in-game.


Early in production, I stacked the starting version of the simulation on top of itself, as if the simulation was comparing all the elements and outcomes of the two timelines. 

From there, it was a matter of slightly differentiating the two timelines.